The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan promotional activities
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Access marketing plan for international business activity to inform planning of promotional activities Completed |
Evidence:
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Access relevant information sources to support planning of promotional activities Completed |
Evidence:
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Identify and assess promotional activities to ensure cultural appropriateness and compatibility with organisational requirements Completed |
Evidence:
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Plan and schedule promotional activities according to marketing needs of the organisation Completed |
Evidence:
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Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings Completed |
Evidence:
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Ensure timelines and costs for promotion of activities are realistic and consistent with budget resources Completed |
Evidence:
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Develop action plans to provide details of products and/or services being promoted Completed |
Evidence:
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Coordinate promotional activities
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Identify and prepare personnel and resources to support promotional activities, both in international and domestic settings, to facilitate achievement of promotional goals Completed |
Evidence:
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Identify, agree on and allocate roles and responsibilities of overseas and domestic personnel for delivery of promotional activities Completed |
Evidence:
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Establish and conduct relationships with targeted groups in overseas settings in a manner which enhances the positive image of the organisation Completed |
Evidence:
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Supervise and support roles and responsibilities of overseas personnel involved in promotional activities Completed |
Evidence:
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Use international business networks to assist in implementing promotional activities Completed |
Evidence:
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Review and report on promotional activities
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Analyse audience feedback and data to determine impact of promotional activity on delivery of products and/or services Completed |
Evidence:
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Assess effectiveness of planning processes to identify possible improvements for future international promotional activities Completed |
Evidence:
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Collect and provide feedback to personnel and agencies involved in promotional activity both in international and domestic settings Completed |
Evidence:
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Analyse costs and timelines to evaluate benefits accruing from internationally based promotional activities Completed |
Evidence:
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Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions for internationally based promotional activities Completed |
Evidence:
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